Real estate developers
We design show flats, common areas, and residential lobbies that accelerate sales and justify prices above the direct competition. The K38 project is an example of how we do it.
What we designed
Each part of the project that the buyer experiences
Show flat
The most powerful sales tool of the project. A well-designed show flat sells through emotion, the buyer imagines their life there before the salesperson even opens their mouth.
Common areas and lobby
Entrance, lobby, common areas, and amenities are what the buyer experiences every day. Well-designed spaces enhance the perceived value of the entire project.
Pre-sale visualizations
Projects that are sold off-plan need visualizations that make what is not yet built concrete and appealing. We produce 3D renderings that support marketing.
BTR and rent optimisation
For landlords with a rental portfolio: a well-executed design concept is what separates the asset from the equivalent flats a tenant views the same day.
What developers ask us
What does a show flat add that a render does not?
The render sells the idea, the show flat settles the doubt. A buyer walking into a show flat checks ceiling height, real daylight, storage and finish quality, which are the four objections that stall a signature. The efficient answer is to use both: renders to attract, show flat to close.
At what point in a development should interior design come in?
Before the layout is fixed. When interior design arrives after the permit, it can only dress up decisions already made: bathrooms with awkward ventilation, kitchens with no usable run, living rooms that cannot take a real sofa. Coming in earlier costs the same and avoids all three.
Do shared areas justify their cost?
In mid and upper product, yes, because they are the first thing a buyer shows to visitors. A well-resolved entrance and a usable shared room hold price better than upgrading an interior finish only the owner ever sees.
Do you also work on BTR and rental product?
Yes, and the criteria change. For sale you design for the viewing; for rental you design to survive turnover. Materials, ironmongery and shared areas are chosen against wear and replacement cost, not against the marketing photograph.
