EOLOS developed Puntoreforma as a digital renovation brand designed to build trust, attract qualified leads, and adapt to different local markets. The platform was launched in Madrid, with a structure ready to scale to Barcelona and Marbella without losing brand consistency.
Sector: Home renovations, construction and improvement
Services: Brand strategy, visual identity, web design, local SEO, lead generation
Challenge and objectives
The home renovation market in Spain is competitive, fragmented, and highly dependent on trust. Puntoreforma needed a clear digital presence for Madrid, but also a brand architecture capable of scaling across cities without appearing like a generic copy.
- Create a credible, direct, and customer-focused renovation brand.
- Build a main website for Madrid with clear messages, understandable services and quick contact.
- Prepare a multi-location adaptation for Barcelona and Marbella using local subdomains.
Solution
A local and scalable branding system.
Trust before complexity
The identity and website were designed to explain renovation services in a simple way, reduce doubts and facilitate the first contact.
Madrid as a base market
puntoreforma.es functions as the main platform to capture demand in Madrid and validate commercial positioning.
Multi-location architecture
barcelona.puntoreforma.es and marbella.puntoreforma.es allow you to adapt content, calls to action and local SEO without fragmenting the brand.
User-oriented lead generation
The experience prioritizes fast navigation, specific messages, and forms designed for real renovation requests.
Outcome and impact
- A renovation brand prepared to operate in different local markets under the same identity.
- A scalable digital structure for Madrid, Barcelona and Marbella.
- Better foundation for local SEO, lead generation campaigns, and future service pages by city.
Key points
- A renovation brand created from scratch.
- Main website for Madrid with a commercial focus.
- Multi-location adaptation for Barcelona and Marbella.
- Structure designed for local SEO and lead generation.
See the live site: puntoreforma.es
This is a selection of projects representative of our work. Other projects, documentation, and references can be shared during a private consultation.
